Resume

Nine years experience marketing companies by designing, building, managing, and promoting Internet websites. Ten years experience writing, editing, and managing marketing projects with a new-media focus. Specialties include pay-per-click management, search engine optimization, and social media marketing.

CAREER DEVELOPMENT
Director of Online Marketing
DME Media, LLC (St. Louis, MO) March 2009 – Present

PPC Manager
Juggle, LLC (Belleville, IL) May 2008 – January 2009

  • Created multi-million dollar ppc campaign containing over 3 million targeted keywords and 400,000 unique ad text templates with dynamic implementation strategy.
  • Integrated Omniture Site Catalyst, Discover, and Searchcenter products to measure paid search ROI, behavioral trends, and site analytics.
  • Analyzed user experience, monetization, and search engine optimization effectiveness through quality assurance testing.

Marketing Manager
CMG Financial Services dba Pacific Guarantee (Webster, MO) June 2006 – May 2008

  • Increased qualified sales leads 150% (from 10 to 25/week) through effective sponsored search, improved natural search engine rankings, and timely email marketing.
  • Wrote and produced 30-second direct response audio spot for airplay in local markets (using Google Audio Ads beta program). Inbound phone calls increased 1000% (from 20 to 220/month).

Web Marketing, AE
Gorman & Gorman Home Loans (St. Louis, MO) January 2004 – June 2006

  • Increased website lead generation exponentially through cutting-edge SEO strategies, link building, microsite development, and online reputation management.

SEO Specialist
Garden of E dba JMacrographics (Fenton, MO) February 2003 – January 2004

  • Performed detailed search engine optimization on over 40 sites to improve positioning in search engines (Google, Yahoo, MSN) and to increase search engine visitors.

Web Entrepreneur
STL Weddings (St. Louis, MO) June 2000 – Present

  • Publish and market this and similar sites which generate income through cpc (Google Adsense), cpm (impression-based), cpa (affiliate networks), and online advertising sales (Google AdManager).

SKILLS
Google AdWords (5 years)
Yahoo! Search Marketing (5 years)
Microsoft adCenter (5 years)
R.O.N. (Run of Network) Advertising (5 years)
Contextual PPC (2 years)
Omniture/Google Analytics (3 years)
HTML/Dreamweaver (9 years)
Search Engine Optimization (9 years)
Social Networking/Community PR (3 years)
Social Media Marketing (3 years)
Online Reputation Management (3 years)
Database/Email Marketing (9 years)
Writing/Editing (9 years)
Design/Photoshop/Fireworks (9 years)

EDUCATION
Graduated with Honors
B.A., University of Central Missouri, Warrensburg, MO, 2002, English, Dean’s List
B.A., University of Central Missouri, Warrensburg, MO, 2002, Political Science, Dean’s List
Minor in Speech Communication, Dean’s List