Services

Pay-Per-Click (PPC) Management

While ranking at the top of the organic search results may take several months, PPC advertising allows you to purchase premium positioning right away. A successful campaign relies on:

  • Relevant market research
  • Effective keyword research and bidding
  • Landing page optimization
  • Testing and more testing (a/b testing, multivariate testing, ad variation testing)

The best part about PPC advertising is that it is 100% performance based. You only pay for the users that I deliver to your website.

Search Engine Optimization (SEO)

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right looking for a relevant result. Therefore, placement at or near the top of the rankings will increase the number of searchers who will visit your site.  Your site can rank at the top of the organic search engine results on Google, Yahoo, and others if you implement my SEO strategies and services including:

  • Keyword research and optimization
  • Link building
  • On-page optimization (HTML, title tags, alt images, etc.)
  • Site restructuring (if needed)

Additional Online Marketing Services

  • Social Media Marketing & Optimization (Blog management, online reputation monitoring/management, social media branding, social media advertising)
  • Analytics & Reporting Integration (Omniture Suite, Google Analytics)
  • Site Makeovers (HTML, Wordpress/CMS-powered)
  • Online Marketing Consultations & Personalized Recommendations

Feel free to contact me at (314) 329-1110 to discuss your goals, and don’t forget to connect with me on Linkedin, follow me on Twitter, and subscribe to my blog feed.